The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video marketing a crucial part of any car dealership’s marketing strategy.
Embrace the Digital Shift
A whopping 90% of car buyers start their car research online, and they are watching videos to check out potential vehicles. Video marketing is a powerful tool that not only enhances a dealership’s sales but also widens its audience.
A good video offers a more engaging experience that is better at capturing the attention of a potential customer. By showcasing dynamic visuals of the features and benefits of a vehicle, a dealer can create a narrative that draws viewers in.
Yes, Videos Can Increase Sales
Car shoppers who start their search by watching videos at home are almost two times more likely to make a purchase. 92% of shoppers watch videos on YouTube to research a vehicle they are interested in buying. They want to see everything from model reviews to comparisons and how-to guides. If dealers want to optimize their visibility and sales, they need discoverable videos on YouTube, TikTok, Instagram, and Facebook.
Optimizing Videos for Search Engines
Now that we’ve determined that videos are necessary, it’s important to discuss how to make a video that people will see and watch. Just like other internet marketing strategies, target keywords are necessary. They need to be organically worked onto the title, captions, and video descriptions.
Dealerships need to work their name and location into the video and insert links back to the dealership within the descriptions.
What A Video Should Include
The type of video depends on the platform, but it should always include a 360-degree walk around the vehicle. This will capture the shopper who wants to inspect a car before they come to the dealership.
Videos offer the benefit of creating an emotional connection with the people who are watching them. Unlike other written forms of advertising, a well-crafted video can showcase the benefits of a vehicle, which can evoke an emotional response.
Now is the Time to Get in on the Video Action
It’s clear that video marketing is not a passing trend. It is here to stay. The power of video has already been proven as viewers turn into buyers. Additionally, social media plays a larger role in consumers’ buying habits. These channels are crucial for reaching buyers of all ages, but specifically younger shoppers.
Leveraging the power of video content allows dealerships to engage with potential buyers, stand out as a dealership in a competitive market, and increase sales. Technology is not just changing in the vehicles dealers sell, it is changing how they sell.
