Automakers can now put model photos and prices into Google search ads. Learn what it means for dealer search teams and how to align inventory and local ads.
Should Your Dealership Pay for Meta’s New Business Subscriptions?
Meta’s new paid business bundles add competitor insights, an AI chat agent and better scheduling. See what dealer marketing teams should weigh before buying.
Becoming the Name AI Search Actually Recommends
AI assistants now answer questions directly instead of listing links. Learn how brands earn a spot in those answers by matching how people really ask today.
How 1.8 Million Profiles Explain Local Search
A massive study of Google Business Profiles reveals how category choice and profile completeness shape where local businesses actually land in search rankings.
What Google’s DSA Retirement Means for Ad Budgets
Google is phasing out Dynamic Search Ads and shifting advertisers to AI Max. Here’s how the change affects paid search strategy and where your money goes next.
Keeping Your Dealership’s Facts Straight Across Google and AI Search
Car shoppers used to click through a list of blue links before deciding where to buy. Now many of them get an answer from an AI assistant first, and that answer is stitched together from whatever data machines can find about your store. If your hours, inventory, and vehicle details don’t match everywhere they live…
Massachusetts Puts Doc Fees Under the Microscope and Your Ads Are Next
Massachusetts now requires doc fees inside advertised vehicle prices. Learn what the new advisory means for your dealership’s ads and how to stay compliant.
How Giving Back Helps Your Dealership Rank Higher in Local Search
The fastest way to earn Google’s trust in your town might be the same thing that earns your neighbors’ trust. Sponsor the little league team, donate a vehicle to a family who needs one, and partner with the businesses down the street. Those moves do more than make you feel good. They send powerful local…
Cox Automotive’s Fullpath Deal Signals a New Era for Dealer Marketing Tech
Dealership marketing just got a major shake-up. Cox Automotive is buying Fullpath, an AI-native customer data platform, and the ripple effects will reach almost every store running a modern marketing stack. If you’ve been juggling fragmented CRM records, scattered DMS history, and campaign tools that don’t talk to each other, this deal is aimed squarely…
Why Google’s April 2026 Review Rules Just Rewrote the Dealership Reputation Playbook
If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…