If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…
Dealer Paid Social Alert: Prepping Vehicle Catalogs for Meta’s Comscore Markets Switch
If your store runs automotive inventory ads on Facebook or Instagram, a quiet but important plumbing change is about to hit your feed. Meta is retiring the Nielsen Designated Market Area system that has powered geographic targeting for auto catalogs for years, and replacing it with Comscore Markets. Miss the cutoff, and your vehicle ads…
Why Dealership Websites Are Winning Google’s Most Volatile 2026 Core Update
If your dealership’s organic traffic looks like a roller coaster in April, you aren’t imagining it. Google’s March 2026 core update produced some of the biggest ranking swings in recent memory, and the pattern hiding inside the chaos is great news for franchise and independent dealers. Branded, niche auto dealership websites are climbing, while the…
Turning High Intent Truck Searches Into Qualified Leads
Not every truck shopper lands on your website by accident. Some of them have already decided what they want, and they’re telling you exactly that with the words they type into Google. The dealerships that know how to meet those shoppers where they are tend to win the sale. The ones that don’t lose leads…
Your Dealership Ranks on Google, So Where Are All the Leads?
You check your local search rankings and everything looks great. Your dealership appears in the map pack, impressions are steady, and your Google Business Profile seems to be doing its job. But your phone isn’t ringing like it used to. Form submissions are flat. Chat requests have slowed to a trickle. If this sounds familiar,…
Meme Marketing for Dealer Social Strategies
Scroll through any social feed today, and you’ll find memes sandwiched between vacation photos and food pics. They’re everywhere. And smart dealerships are starting to realize that a well-timed, culturally relevant meme can do what polished commercials sometimes can’t: make people actually stop scrolling. When meme marketing for dealer social strategies is done right, it…
Performance Max vs Demand Gen: Which Google Campaign Actually Works for Dealers?
Your advertising campaign should give you inventory feed optimization, but which type of Google Ads campaign should you run utilizing AI to its maximum?
Experiential Automotive Marketing: Car Companies Are Building Movie Theaters and Race Simulators to Sell You Vehicles Now
How can you immerse your customers in the experience? Experiential automotive marketing is the key to future success.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…