If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…
Dealer Paid Social Alert: Prepping Vehicle Catalogs for Meta’s Comscore Markets Switch
If your store runs automotive inventory ads on Facebook or Instagram, a quiet but important plumbing change is about to hit your feed. Meta is retiring the Nielsen Designated Market Area system that has powered geographic targeting for auto catalogs for years, and replacing it with Comscore Markets. Miss the cutoff, and your vehicle ads…
Why Dealership Websites Are Winning Google’s Most Volatile 2026 Core Update
If your dealership’s organic traffic looks like a roller coaster in April, you aren’t imagining it. Google’s March 2026 core update produced some of the biggest ranking swings in recent memory, and the pattern hiding inside the chaos is great news for franchise and independent dealers. Branded, niche auto dealership websites are climbing, while the…
Your Dealership Ranks on Google, So Where Are All the Leads?
You check your local search rankings and everything looks great. Your dealership appears in the map pack, impressions are steady, and your Google Business Profile seems to be doing its job. But your phone isn’t ringing like it used to. Form submissions are flat. Chat requests have slowed to a trickle. If this sounds familiar,…
Meme Marketing for Dealer Social Strategies
Scroll through any social feed today, and you’ll find memes sandwiched between vacation photos and food pics. They’re everywhere. And smart dealerships are starting to realize that a well-timed, culturally relevant meme can do what polished commercials sometimes can’t: make people actually stop scrolling. When meme marketing for dealer social strategies is done right, it…
Performance Max vs Demand Gen: Which Google Campaign Actually Works for Dealers?
Your advertising campaign should give you inventory feed optimization, but which type of Google Ads campaign should you run utilizing AI to its maximum?
California Takes Aim at Sketchy Car Dealers with New CARS Act
Dishonest and misleading car dealership tactics are under fire thanks to the California CARS Act. This could be a huge win for consumers all over the state.
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors, automakers are ramping up training programs to help sales teams navigate electrified vehicles. From Kia’s new hybrid Telluride to…
Experiential Automotive Marketing: Car Companies Are Building Movie Theaters and Race Simulators to Sell You Vehicles Now
How can you immerse your customers in the experience? Experiential automotive marketing is the key to future success.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?