Toyota just showed that a sensible sedan doesn’t have to be boring. The 2026 Camry SE Hybrid Nightshade FWD turns out to be a smart pick if you want your daily driver to look a little…
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Performance Max vs Demand Gen: Which Google Campaign Actually Works for Dealers?
Your advertising campaign should give you inventory feed optimization, but which type of Google Ads campaign should you run utilizing AI to its maximum?
Why the 2026 Mazda CX-70 Punches Above Its Price Point
Walk into a Mazda showroom and you might do a double-take at the CX-70’s sticker price. Starting at $42,250 for the base 3.3 Turbo Preferred, with the top-tier 3.3 Turbo S Premium shown at $53,240, this…
2026 Honda Pilot vs Hyundai Palisade Pricing Showdown for Family SUV Shoppers
Here’s where things get interesting. Hyundai added an XRT Pro trim specifically for buyers who want some off-road capability without going full-on truck. This version includes an electronic limited-slip rear differential, one inch of extra ground…
California Takes Aim at Sketchy Car Dealers with New CARS Act
Dishonest and misleading car dealership tactics are under fire thanks to the California CARS Act. This could be a huge win for consumers all over the state.
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors,…
Experiential Automotive Marketing: Car Companies Are Building Movie Theaters and Race Simulators to Sell You Vehicles Now
How can you immerse your customers in the experience? Experiential automotive marketing is the key to future success.
Why Ford Wants You to Brush Snow Off Your Entire EV Before Driving
Ford just released a winter guide for EV owners, and while most of the advice sounds obvious at first, the reasons behind it tell a different story. Take their snow removal tip. Sure, everyone knows to…
GMC’s Expensive Trucks Are Printing Money for General Motors
General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing…
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?