If your store runs automotive inventory ads on Facebook or Instagram, a quiet but important plumbing change is about to hit your feed. Meta is retiring the Nielsen Designated Market Area system that has powered geographic targeting for auto catalogs for years, and replacing it with Comscore Markets. Miss the cutoff, and your vehicle ads…
Your Dealership Ranks on Google, So Where Are All the Leads?
You check your local search rankings and everything looks great. Your dealership appears in the map pack, impressions are steady, and your Google Business Profile seems to be doing its job. But your phone isn’t ringing like it used to. Form submissions are flat. Chat requests have slowed to a trickle. If this sounds familiar,…
Meme Marketing for Dealer Social Strategies
Scroll through any social feed today, and you’ll find memes sandwiched between vacation photos and food pics. They’re everywhere. And smart dealerships are starting to realize that a well-timed, culturally relevant meme can do what polished commercials sometimes can’t: make people actually stop scrolling. When meme marketing for dealer social strategies is done right, it…
How Brands Actually Use Social Listening Tools in 2025
Can you make the most out of social listening tools and make a big impact during the last few months of 2025? Here are some great ways to use these tools.
Behind-the-Scenes Content That Car Buyers Actually Care About
Are you creating authentic car dealership content to boost engagement and give your customers a look behind the scenes of your dealership?
Interactive Content That Converts: Quizzes, AR, and Meme Marketing in 2025
Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025. In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your…
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.
Are Instagram Broadcast Channels Worth the Hype for Car Dealers?
Would you like your content to go directly into your audience’s inboxes? With Instagram Broadcast Channels, that’s exactly what will happen.
Used Car Dealer Marketing in 2025: Digital Strategies to Dominate the Market
The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
How to Build an Effective Content Strategy for Your Dealership’s Blog
What should your content strategy for your dealership’s blog contain? Does it make sense to offer the latest news, or are other focuses much better?