The bowtie brand has built a serious following with its Trail Boss lineup, blending factory-lifted suspensions, blackout styling, and real off-road hardware into trucks that still work as daily drivers. Whether you’re shopping a midsize Colorado, a full-size Silverado, a heavy-duty hauler, or even an electric pickup, there’s a Trail Boss waiting for you.
Cox Automotive’s Fullpath Deal Signals a New Era for Dealer Marketing Tech
Dealership marketing just got a major shake-up. Cox Automotive is buying Fullpath, an AI-native customer data platform, and the ripple effects will reach almost every store running a modern marketing stack. If you’ve been juggling fragmented CRM records, scattered DMS history, and campaign tools that don’t talk to each other, this deal is aimed squarely…
Why Google’s April 2026 Review Rules Just Rewrote the Dealership Reputation Playbook
If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…