Tow rating is only one limit. Learn how payload, tongue weight, cooling, speed, and terrain shape what your hybrid SUV can safely pull on a real road trip.
What Google’s DSA Retirement Means for Ad Budgets
Google is phasing out Dynamic Search Ads and shifting advertisers to AI Max. Here’s how the change affects paid search strategy and where your money goes next.
What Demand Gen Feeds Mean for Car Dealers
Google now lets automotive advertisers plug business data feeds into Demand Gen campaigns. Here’s what that means for dealership display and social ads.
Keeping Your Dealership’s Facts Straight Across Google and AI Search
Car shoppers used to click through a list of blue links before deciding where to buy. Now many of them get an answer from an AI assistant first, and that answer is stitched together from whatever data machines can find about your store. If your hours, inventory, and vehicle details don’t match everywhere they live…
Massachusetts Puts Doc Fees Under the Microscope and Your Ads Are Next
Massachusetts now requires doc fees inside advertised vehicle prices. Learn what the new advisory means for your dealership’s ads and how to stay compliant.
How Giving Back Helps Your Dealership Rank Higher in Local Search
The fastest way to earn Google’s trust in your town might be the same thing that earns your neighbors’ trust. Sponsor the little league team, donate a vehicle to a family who needs one, and partner with the businesses down the street. Those moves do more than make you feel good. They send powerful local…
Service-Lane Paid Search for Dealership Growth
See how service-focused paid search drives repair orders, appointments, and customer retention for dealerships looking past vehicle-sales advertising.
Every Chevy Trail Boss Edition Explained: Models, Specs, and Special Packages
The bowtie brand has built a serious following with its Trail Boss lineup, blending factory-lifted suspensions, blackout styling, and real off-road hardware into trucks that still work as daily drivers. Whether you’re shopping a midsize Colorado, a full-size Silverado, a heavy-duty hauler, or even an electric pickup, there’s a Trail Boss waiting for you.
Cox Automotive’s Fullpath Deal Signals a New Era for Dealer Marketing Tech
Dealership marketing just got a major shake-up. Cox Automotive is buying Fullpath, an AI-native customer data platform, and the ripple effects will reach almost every store running a modern marketing stack. If you’ve been juggling fragmented CRM records, scattered DMS history, and campaign tools that don’t talk to each other, this deal is aimed squarely…
Why Google’s April 2026 Review Rules Just Rewrote the Dealership Reputation Playbook
If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…