The bowtie brand has built a serious following with its Trail Boss lineup, blending factory-lifted suspensions, blackout styling, and real off-road hardware into trucks that still work as daily drivers. Whether you’re shopping a midsize Colorado, a full-size Silverado, a heavy-duty hauler, or even an electric pickup, there’s a Trail Boss waiting for you.
Cox Automotive’s Fullpath Deal Signals a New Era for Dealer Marketing Tech
Dealership marketing just got a major shake-up. Cox Automotive is buying Fullpath, an AI-native customer data platform, and the ripple effects will reach almost every store running a modern marketing stack. If you’ve been juggling fragmented CRM records, scattered DMS history, and campaign tools that don’t talk to each other, this deal is aimed squarely…
Why Google’s April 2026 Review Rules Just Rewrote the Dealership Reputation Playbook
If your dealership still hands customers a tablet at the sales desk or pays a spiff every time a review names a salesperson, your reputation strategy is officially out of step with Google. The April 2026 update to Google’s Business Profile review rules has flipped years of standard automotive practice into a policy violation, and…
Dealer Paid Social Alert: Prepping Vehicle Catalogs for Meta’s Comscore Markets Switch
If your store runs automotive inventory ads on Facebook or Instagram, a quiet but important plumbing change is about to hit your feed. Meta is retiring the Nielsen Designated Market Area system that has powered geographic targeting for auto catalogs for years, and replacing it with Comscore Markets. Miss the cutoff, and your vehicle ads…
Why Dealership Websites Are Winning Google’s Most Volatile 2026 Core Update
If your dealership’s organic traffic looks like a roller coaster in April, you aren’t imagining it. Google’s March 2026 core update produced some of the biggest ranking swings in recent memory, and the pattern hiding inside the chaos is great news for franchise and independent dealers. Branded, niche auto dealership websites are climbing, while the…
Are Pricey Fill-Ups Finally Pushing Boaters Toward Electric Power?
Anyone who’s topped off a tank at the marina recently knows the sting. With crude oil hovering around $80 to $90 per barrel and dock-side fuel often running 30% to 50% higher than gas station prices, keeping a traditional powerboat on the water has become a pricey habit. That rising cost is sending a growing…
Turning High Intent Truck Searches Into Qualified Leads
Not every truck shopper lands on your website by accident. Some of them have already decided what they want, and they’re telling you exactly that with the words they type into Google. The dealerships that know how to meet those shoppers where they are tend to win the sale. The ones that don’t lose leads…
Your Dealership Ranks on Google, So Where Are All the Leads?
You check your local search rankings and everything looks great. Your dealership appears in the map pack, impressions are steady, and your Google Business Profile seems to be doing its job. But your phone isn’t ringing like it used to. Form submissions are flat. Chat requests have slowed to a trickle. If this sounds familiar,…
Why Nearly One in Three Car Buyers Is Upside Down on Their Auto Loan
If you’ve been thinking about trading in your car lately, you might want to sit down first. The latest numbers from Edmunds paint a troubling picture for American drivers, with nearly 30% of new vehicle trade-ins carrying negative equity at the end of 2025. That means the car sitting in your driveway could be worth…
Ford Is Betting Big on a $30,000 Electric Pickup Built From Scratch
Ford has been losing billions on electric vehicles, but the automaker isn’t backing away from the EV fight. The company is ripping up the playbook and starting over with an entirely new platform and a midsize electric pickup truck that could change how Americans think about affordable EVs. With a targeted starting price of around…