The bowtie brand has built a serious following with its Trail Boss lineup, blending factory-lifted suspensions, blackout styling, and real off-road hardware into trucks that still work as daily drivers. Whether you’re shopping a midsize Colorado, a full-size Silverado, a heavy-duty hauler, or even an electric pickup, there’s a Trail Boss waiting for you.
Turning High Intent Truck Searches Into Qualified Leads
Not every truck shopper lands on your website by accident. Some of them have already decided what they want, and they’re telling you exactly that with the words they type into Google. The dealerships that know how to meet those shoppers where they are tend to win the sale. The ones that don’t lose leads…
2015 Chevy Silverado 2500HD CNG
Most truck buyers never think twice about what goes into their fuel tank. Gasoline or diesel, pick one, and move on. But Chevrolet threw a curveball back in 2015 with a factory-backed pickup that burns compressed natural gas, and it deserves a closer look even a decade later. The 2015 Chevy Silverado 2500HD CNG runs…
Ford Is Betting Big on a $30,000 Electric Pickup Built From Scratch
Ford has been losing billions on electric vehicles, but the automaker isn’t backing away from the EV fight. The company is ripping up the playbook and starting over with an entirely new platform and a midsize electric pickup truck that could change how Americans think about affordable EVs. With a targeted starting price of around…
Why the 2026 Mazda CX-70 Punches Above Its Price Point
Walk into a Mazda showroom and you might do a double-take at the CX-70’s sticker price. Starting at $42,250 for the base 3.3 Turbo Preferred, with the top-tier 3.3 Turbo S Premium shown at $53,240, this midsize SUV delivers a cabin experience that rivals vehicles costing thousands more. What makes this two-row crossover feel so…
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors, automakers are ramping up training programs to help sales teams navigate electrified vehicles. From Kia’s new hybrid Telluride to…
Why Ford Wants You to Brush Snow Off Your Entire EV Before Driving
Ford just released a winter guide for EV owners, and while most of the advice sounds obvious at first, the reasons behind it tell a different story. Take their snow removal tip. Sure, everyone knows to clear the windshield, but Ford says you need to get all of it off the vehicle. Every bit of…
GMC’s Expensive Trucks Are Printing Money for General Motors
General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing six figures. And customers are lining up to buy them.
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…