If your store runs automotive inventory ads on Facebook or Instagram, a quiet but important plumbing change is about to hit your feed. Meta is retiring the Nielsen Designated Market Area system that has powered geographic targeting for auto catalogs for years, and replacing it with Comscore Markets. Miss the cutoff, and your vehicle ads…
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.
Used Car Dealer Marketing in 2025: Digital Strategies to Dominate the Market
The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
How Video Marketing is Driving Automotive Sales Online
The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video…