Word-of-mouth has evolved beyond simple conversations between friends and family: it now lives on social media, where customers actively share their experiences through photos, stories, and reviews. For car and RV dealerships, harnessing user-generated content (UGC) can be a powerful marketing tool. When potential buyers see real people enjoying their new vehicles, whether it’s a…
Community-Focused Events Strengthen Dealership Bonds With the Community
Does your car dealership create a sense of community? Is your team involved in your local community? This is an important part of growing your dealership.
How Video Marketing is Driving Automotive Sales Online
The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video…
Effective CTA’s (Calls-to-Action) on Automotive Dealer Sites
Why do some CTA’s work and others don’t? The way you tell users and customers to take action on your website to follow through makes a huge difference.
Maximize TikTok Ad Reach: Niche, Timing, and Hashtags
What makes a good TikTok ad? Should you try to push products at your audience or entertain them? Here are a few of the best tips and tricks to use.
Driving Traffic to Dealer Website, Easy SEO Strategies
How can you get more people to check out the cars at your dealership? One of the best ways is to use some proven SEO strategies for car dealers.
Essential Automotive Marketing Stats for Success
Automotive marking has come a long way, but do you know what statistics to measure for success? Here are some of the most important marketing statistics.
Massive CDK Cyberattack Cripples 15,000 Car Dealerships Nationwide
Car dealerships around the country turned to an old-school, pen-and-paper selling process in the wake of a massive cyberattack on CDK Global.
7 Dynamite Tips to Improve Your Car’s Fuel Efficiency
Regardless of the price of gas, you’ll be glad to get the most you can out of your car’s fuel efficiency. Here are a few tips to help you out.