Do your landing pages send potential customers to your dealership website? These pages should maximize lead generation, especially during vehicle promotions.
A landing page is a standalone page in which you capture business information from your site visitors. These pages can direct your users to a page in which they fill out information to give you leads, or they can be the directed page from a blog post. The primary purpose of a landing page is to get more people to fill out your form and give you their information.
Here are some tips to maximize lead generation with landing pages for your vehicle promotions.
Hook ‘em with the headline
Your headline has to stand out and bring viewers to your pages. The first thing anyone sees on your site is the headline, which should sum up the topic of your page clearly and concisely. It should quickly address the question: What will I receive if I give you my contact information? Your headline shouldn’t be longer than 15 words, which means you’ve got to get the message in just a few words.
Use images to draw attention to the form
Your landing pages should include images that draw your visitors to the lead form that you’ve created. These images can have the call-to-action message include but should also direct their attention to what you want them to do. These images should be strategically placed to remind your visitors why they are filling out the form. This form can include a questionnaire to help your team understand what each customer desires.
Ask for minimal contact information
If a user is willing to give you their contact information based on the content on your page, continue to maximize this form of lead generation by asking for the basic information. Their name, contact phone number, and email are all you need to ask for to begin the conversation with a user. Keeping things simple and concise encourages more visitors to fill out your form and give you the desired information. You can ask for more information as the conversation progresses beyond the contact information you’ve requested from them.
Use a compelling story without distractions
Keep your landing pages clean and free from pop-ups, chat invites, or other items that will take the user’s attention away from the story on the page. It’s essential to keep your page clean and offer a compelling story to bring them to your form. This story can be about the great deals they will find during your dealership’s promotion, or it could be a story about facing issues and the vehicles offered to solve those issues. The most important part of a landing page is the clean look that avoids distraction and frustration.
Describe your call-to-action
Landing pages require calls to action. Otherwise they are pointless. Part of your compelling story should include the action you want visitors to take while visiting your pages. By asking them to fill out the contact form, you can maximize your lead generation from these pages, which could result in an excellent vehicle promotion at your dealership. The call-to-action on any landing page should be close to the contact form, making it easier for the user to understand the correlation between the two.
All automatic form filling
The auto-fill feature used on social media and other websites helps to make it much easier for your visitors to fill out the form you need for lead generation. Most people don’t want to put their information in several forms because it takes time, but if it can be filled quickly using an auto-fill function, that’s different. With one click, your user can provide you with their contact information and connect with you, making it much easier for your team to have a large number of leads to follow up with.
Use a trust seal for your forms
One of the most important questions regarding personal information is the security of the provided data. Adding a trust seal that reassures your visitors the information they are giving you will be kept private and confidential can be a big step in the right direction for your landing pages. This seal tells them they are putting their information into a page that won’t share or sell their information, which is a serious concern for many users.
Your landing pages should help maximize lead generations, especially during dealership promotions. These tips can help make your pages much better and invite more users to fill out the forms included.
