What should your content strategy for your dealership’s blog contain? Does it make sense to offer the latest news, or are other focuses much better?
Your car dealership needs a blog, but what should that blog contain? Sure, you could talk about the fastest cars in the world or the latest vehicular technology, but will these items serve your dealership? Maybe there are other items you should focus on that will gain the eyes and interest of your local audience; here are a few effective content strategies for your dealership’s blog.
Who do you want to read your blog?
Does your blog focus on items that will interest your local audience? It’s supposed to be a page that supports a car dealership, which means it needs to be geared toward your target audience. If most of your customers live in rural areas, you won’t need to focus on city driving concerns but might need to focus on the challenges of driving on country roads. Focus on the pain points of your target audience and create content that will resonate with them.
Can you use the featured snippets to your advantage?
One of the most effective content strategies for your dealership’s blog could be to optimize the featured snippets to give your blog more visibility. These snippets are the answers that appear at the top of the Google search page. This focus can drive more traffic to your website, and it makes sense to structure your content using clear headings, bullet points, and concise paragraphs to improve the chances of your pages appearing in these featured locations.
How often and consistently are you posting to your blog?
You need a content calendar to ensure you post consistently on your blog. This calendar should be filled with a steady stream of fresh, relevant content. This will keep your audience engaged. If they know your content is scheduled for a specific time of day on certain days of the week, they can look forward to it. This consistency helps build authority for your site and should push your blog closer to the top of search engine results pages, making it easier for online users to find your dealership.
Add visual elements that support your blog
Your dealership’s blog can’t simply be several paragraphs of text for your audience to read; you’ve got to have some images, videos, and infographics to help tell the story. These images help increase engagement and give you opportunities to optimize for image search, increasing the shareability of your content on various social media platforms. Utilize some high-quality visual elements to give your viewers a visual image of what you’re trying to convey in the paragraphs of text they will read.
How is your blog performing?
There are many tools available to you to help you analyze the performance of your blog posts and learn how well its performing. You need to do this by regularly monitoring the insights provided by Google Analytics to understand items such as pageviews, bounce rates, and other key metrics. This data can help you learn which blog posts are successful and providing excellent support to your website and which blogs aren’t performing well. This information can help you shape your content strategy.
Is your blog showing up on social media?
Sharing your dealership’s blog should not only be part of your strategy but encouraged. You should ask your readers to share your content. This can be done in a video, at the end of the blog pages, or somewhere in your content. If your readers know of other people who might benefit from your blog, they might be more inclined to share your content and provide that boost you need. Make this sharing one of your calls to action, giving your content an expanded reach that could drive more traffic to your website.
Quality is more important than quantity
You could post content to your blog every day, but if it doesn’t have good quality, your pages won’t show up near the top of search engine results pages. On the other hand, if you have high-quality content that is authoritative and engaging but only posted once a week, you’ll have a much better chance of this content reaching the top of search engines. Well-researched articles, expert insights, and engaging storytelling will set you apart from the competition.
These are a few of the ways you can shape the content strategy you’ll use for your dealership’s blog. How will you use these tips to shape your focus and improve your blog’s content?
