Building a loyal community of followers for car and RV dealers on social media means you’re able to drive engagement. Here are a few ways to make that happen.
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Marketing Luxury: Best Practices for Selling Boats and Cars
Marketing luxury is a lot different than marketing mainstream items. When trying to sell luxury cars and boats, there is a lifestyle aspect to the message.
Should You Try Segmented Marketing Based on Driving Habits?
Automotive marketing isn’t about a car salesperson yelling at you. Instead, today’s marketing is segmented, and here are some ways to reach those segments.
User-Generated Content That Sells: Leveraging Customer Photos and Stories for Car and RV Sales
Word-of-mouth has evolved beyond simple conversations between friends and family: it now lives on social media, where customers actively share their experiences through photos, stories, and reviews. For car and RV dealerships, harnessing user-generated content (UGC)…
Why Diesel Engines Are Still Relevant in the Modern Automotive Industry
With the rise of electric and hybrid vehicles, you might think diesel engines are a thing of the past. However, diesel technology remains a key player in the modern automotive industry. Diesel engines offer distinct advantages…
Community-Focused Events Strengthen Dealership Bonds With the Community
Does your car dealership create a sense of community? Is your team involved in your local community? This is an important part of growing your dealership.
How Video Marketing is Driving Automotive Sales Online
The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even…
Jeep Wagoneer L: Equipped for Law Enforcement Duties
The Jeep Wagoneer L will soon make its way to various law enforcement and security fleets with the right stuff to help police officers do their jobs.
Effective CTA’s (Calls-to-Action) on Automotive Dealer Sites
Why do some CTA’s work and others don’t? The way you tell users and customers to take action on your website to follow through makes a huge difference.
How to Select the Best Vehicle for High Altitude Driving
Mountain driving puts a strain on you and your vehicle. If you’re planning a mountain adventure, you need a vehicle that’s best for high altitude driving.