Automotive marketing isn’t about a car salesperson yelling at you. Instead, today’s marketing is segmented, and here are some ways to reach those segments.
User-Generated Content That Sells: Leveraging Customer Photos and Stories for Car and RV Sales
Word-of-mouth has evolved beyond simple conversations between friends and family: it now lives on social media, where customers actively share their experiences through photos, stories, and reviews. For car and RV dealerships, harnessing user-generated content (UGC) can be a powerful marketing tool. When potential buyers see real people enjoying their new vehicles, whether it’s a…
Why Diesel Engines Are Still Relevant in the Modern Automotive Industry
With the rise of electric and hybrid vehicles, you might think diesel engines are a thing of the past. However, diesel technology remains a key player in the modern automotive industry. Diesel engines offer distinct advantages that continue to make them a relevant option for drivers, especially in specific sectors like transportation and heavy-duty vehicles….
Community-Focused Events Strengthen Dealership Bonds With the Community
Does your car dealership create a sense of community? Is your team involved in your local community? This is an important part of growing your dealership.