What makes a good TikTok ad? Should you try to push products at your audience or entertain them? Here are a few of the best tips and tricks to use.
TikTok is one of the hottest social media platforms and is a great place for every company to advertise their products and services. Like most social media marketing campaigns, you should employ a variety approach to using this platform. Here are a few of the top ways to ensure your pages receive the attention and following desired.
What’s your niche?
Is there a style of social media advertising that works best for your company? If so, this is where you need to focus more than half of your marketing efforts. It’s important to have a balance of marketing styles to generate brand awareness and reach a wider audience, but if you know one style works best for your company, stick with it. If you’re not sure what niche works and provides you with the best advertising results, try several different styles and approaches to find out what works for you. Experimentation can take time, but eventually, you’ll have the desired results.
Keep your videos live and active
The first instinct for low-performing TikTok videos is to delete them and forget about them. This could be a huge mistake. Many videos catch on and go viral when it’s least expected, and some videos take time for the algorithms to push them toward the right group of people. Keep those low-performing videos active and live, allowing them to be available for the right audience at the right time. You never know if your deleted video was only a month away from being a viral hit on TikTok.
Schedule your posts
Timing is everything. There’s a right time to buy a car, buy a house, eat dinner, and post on social media. Some hours of the day are busier than others, and some days are better than others. If you only post once a week, the best day to post is Friday. If you post every day, the right hours to post are:
- Between 12-3 pm
- Between 3-6 pm
- Between 6-9 pm
Use these three-hour blocks to figure out which one works best for your audience.
Use the Stitch tool
You can use portions of some top-performing videos in your niche for your new content. The Stitch tool allows you to add up to five seconds of the other user’s video to yours to stitch them together. This allows you to gain a bit more following and helps to push your videos toward the top of the niche. Use keywords in the search bar to find the right videos to include in your content, making your TikTok content more relevant.
Add great audio to your content
The sound portion of this social media platform is essential to how some of the content is received. It allows you to use some of the most popular music, sounds, and audio sounds to create content that’s a little more engaging than without the audio portion. Use the Creative Center to find the most popular music and audio clips to be used in your content. This audio can be filtered by region, which is helpful when your audience is localized to one area.
Create a vlog
TikTok is the perfect platform for creating short vlog-style videos that can be enjoyable for your audience. A vlog is a video blog, which is a great way for you to share your observations, opinions, and events that are applicable to what you’re advertising. This is also a fantastic way to create some “behind the scenes” content that will show off your team, products, and the processes that you’ve gone through to get where you are. Using a vlog to tell your story can have a huge impact on your audience.
Hashtags; use them
You’ll want to use a variety of hashtags when utilizing this platform for your advertising. This means using some hashtags that are right or your niche while using some that are trending. This should give you a great push in both arenas, which is important. These targeted hashtags are a great way to get your content in front of more people to ensure they can enjoy what you’ve got to say and see the products and services you’re offering them.
How will you utilize TikTok advertising for your company? Do you know what your niche is? Have you figured out the best hashtags? Hopefully, these tips will help your company improve its presence on this social media platform.
