Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.
Most car shoppers begin their experience online. This allows them to cut out the door-to-door shopping of going to several dealers during the day. Instead, shoppers can input desired information and receive several vehicle options. Dealerships need to utilize Google Vehicle Ads to ensure shoppers will see their offerings and choose their location for their car purchase. Let’s explore these ads and what they can do for your dealership.
What are they?
According to PowerAdSpy, these ads is often referred to as Vehicle Listing Ads, which is a specialized type of Google Ads that are designed to help dealerships display their inventory directly to potential buyers. This means every shopper can see detailed information and make an informed decision regarding the vehicle they want to purchase. They can appear in several online locations, including search engine results pages, the top and side sections, and the Google shopping tab.
These ads utilize the vast network offered by Google to bring relevant vehicles to the results pages for online users. They are meant to stand out in the search results, showing key information, including the vehicle’s make and model, price, and at least one high-quality image. The goal with these ads is to show them to users who are more likely to convert into a sale. This is done using various shopping habit signals.
How can you get started with Google Vehicle Ads?
There are several essential steps to getting started and creating compelling and useful ads. Some of them are:
Create an account
If you don’t have a Google Ads account, you’ll need one. Double-check your contact information for accuracy.
Set your budget
You get to control the spending. Set an advertising budget for these ads, which helps Google understand how many ads you want displayed and when.
Create your campaign
When creating your Google Vehicle Ads campaign, you’ll need to choose the “Sales” goal and select “Inventory” as your campaign type.
Configure your inventory feed
This is the time-consuming part; you’ve got to provide a data feed with information about your vehicles. This means you’ve got to enter details, including make, model, price, and images. This could come directly from your vehicle listings. It’s also required that you upload the feed to the Google Merchant Center.
Create your ad groups
If customers are looking for sedans, you want them to see the sedans you have for sale. This means you need to create ad groups within your campaign for different vehicle types.
Set bids and targeting
This step allows you to determine how much you will bid for each click on your ads. It also allows you to define your targeting settings, including location, language, and audience criteria.
Create compelling ads
Another step in your Google Vehicle Ads journey that will take a while is to create eye-catching and compelling ads with high-quality images to effectively showcase your vehicles. Present key selling points for each campaign and each ad.
Monitor and optimize
Your ad campaigns need regular review, upkeep, and adjustments. You’ve got to adjust bids, refine the ads, and target more specific keywords to improve your results and enjoy that your campaigns are getting the views you desire.
Are there any policies you need to know?
Google has some very specific requirements for Google Vehicle Ads. You’ve got to understand the eligibility and policies before launching your campaigns. Some things to be aware of are:
Compliance
Are your ads and website compliant with Google’s advertising policies? This is an important step to avoiding issues with the platform and allowing your content to appear. This means you have to adhere to guidelines regarding content, accuracy, and transparency.
Inventory Feed
Your inventory feed must be accurate and up to date. Any discrepancies can lead to an ad campaign being disapproved by Google.
Pricing Transparency
Ads must have transparent pricing information. Any hidden fees or misleading pricing can result in your ads being disapproved.
Landing Page Quality
Your landing pages must offer a seamless and user-friendly experience. This means the pages are mobile-responsive, load quickly, and contain relevant vehicle details.
Data Privacy
You must be mindful of data privacy regulations and adhere to them to ensure your ads don’t get disapproved.
Prohibited Content
Don’t use prohibited content in your Google Vehicle Ads. They will be disapproved. This means avoiding misleading information, restricted products, and discriminatory practices.
Google Vehicle Ads gives you a leg up over other dealerships and is a powerful tool for driving sales. Are you already using these ads? If not, why not?
