Dishonest and misleading car dealership tactics are under fire thanks to the California CARS Act. This could be a huge win for consumers all over the state.
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors, automakers are ramping up training programs to help sales teams navigate electrified vehicles. From Kia’s new hybrid Telluride to…
Experiential Automotive Marketing: Car Companies Are Building Movie Theaters and Race Simulators to Sell You Vehicles Now
How can you immerse your customers in the experience? Experiential automotive marketing is the key to future success.
Why Ford Wants You to Brush Snow Off Your Entire EV Before Driving
Ford just released a winter guide for EV owners, and while most of the advice sounds obvious at first, the reasons behind it tell a different story. Take their snow removal tip. Sure, everyone knows to clear the windshield, but Ford says you need to get all of it off the vehicle. Every bit of…
GMC’s Expensive Trucks Are Printing Money for General Motors
General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing six figures. And customers are lining up to buy them.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
How Brands Actually Use Social Listening Tools in 2025
Can you make the most out of social listening tools and make a big impact during the last few months of 2025? Here are some great ways to use these tools.
Behind-the-Scenes Content That Car Buyers Actually Care About
Are you creating authentic car dealership content to boost engagement and give your customers a look behind the scenes of your dealership?
Hyper-Local Campaigns: How to Market a Dealership Within 20 Miles
Have you employed hyper-local dealership marketing? If not, it’s time to make sure you’re focused on bringing in customers within 20 miles of your location.