Building a loyal community of followers for car and RV dealers on social media means you’re able to drive engagement. Here are a few ways to make that happen.
Nearly everyone drives a car, but not everyone drives and RV, but that doesn’t mean both types of dealers can’t drive engagement and build an audience the same way. The lifestyle qualities of the vehicles being sold, the experiences that can be enjoyed, and the usefulness, makes it easy to understand how cars and RVs can be similar, while remaining different.
Use branded hashtags
Although many people will tell you that brand loyalty isn’t as important as it used to be, it’s still important. Hashtags that mention the brand of a vehicle or RV help bring more viewers to your content. Hashtags are important in your social media marketing, and the vehicle brand should be part of your strategy. Put the brand name in your hashtags and allow them to bring more viewers to your content.
Users talking to other users
Who will future consumers listen to more closely: you as the salesperson or other consumers who have the car or RV? When you want to drive engagement with your audience and create greater loyalty, allow your current customers to create content that will reach and speak to your future customers. This content can be the biggest difference between a customer choosing your dealership over another, and it allows them to feel like they’re getting first-hand advice from other people who have been there and done that.
Have you created any lifestyle content?
How will customers benefit from buying the cars and RVs that you’ve got for sale? Does the SUV have a power liftgate? Does the RV have automatic pop-outs? Can you carve the corners on an open stretch of highway in the sports sedan? How much storage space does the RV offer? These are lifestyle concerns and can easily be presented to your social media audience to show them how the vehicles you’re selling can meet or exceed their lifestyle needs. How a vehicle improves their lives is one of the most present concerns for consumers, even though they often have a hard time expressing it.
Video marketing is a great place to begin
When you need to understand how to do something that you’ve never done before, where do you turn? Most of us turn to YouTube to see if there are any comprehensive videos that show you how to do what you want to with every step along the way. YouTube is a great place to get things going and create some content that will drive engagement to your dealership through social media. It’s pretty easy to share YouTube videos on other social media sites.
Stick to a schedule
There are differences for car and RV dealers when it comes to the schedule you should keep. More people buy cars every day and month than buy RVs. This difference in the size of the audience means car dealers should post content and share information on social media much more often than RV dealers. Regardless, both types of dealers need to create a schedule and stick to it. If you don’t post content often enough, your audience will forget you exist and move on.
Be part of the community supported by your shoppers
Are your dealership pages connected to local restaurants, community support groups, or environmental groups? Are you following any RV communities or vehicle support pages? These are great places to drive engagement and build a bigger following for your dealership pages, whether it’s for a car dealership or an RV location. Connect to some of these community pages and share information on these community pages to let others see your content.
Engage with comments
One of the easiest methods of being engaged with your social media audience, regardless of whether you’re selling cars or RVs, is through the comments. When users make comments, you should respond appropriately to those comments. This shows you’re actually engaged with the content that you post and you’re not simply sharing information blindly. By engaging with the comments, you create a conversation that other users can join in and enjoy. These conversations and engagement points allow users to build trust in your dealership.
If you want to drive engagement with your social media following, your car or RV dealership must utilize some of these tips to make the connection required to build a relationship with your social media community.
