Word-of-mouth has evolved beyond simple conversations between friends and family: it now lives on social media, where customers actively share their experiences through photos, stories, and reviews. For car and RV dealerships, harnessing user-generated content (UGC) can be a powerful marketing tool. When potential buyers see real people enjoying their new vehicles, whether it’s a…
How Video Marketing is Driving Automotive Sales Online
The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video…
Personalized Car Shopping Through Augmented and Virtual Reality Programming
Virtual Reality and Augmented Reality bring some interesting advertising and marketing possibilities to the automotive market. Let’s look at a few of them.