Would you like your content to go directly into your audience’s inboxes? With Instagram Broadcast Channels, that’s exactly what will happen.
Posting on social media can be a hit-or-miss venture. You might gain some followers from a few posts, but your audience needs to feel engaged and part of the journey. One way to do this is to utilize a relatively new tool on Instagram that sends your message directly to your audience. These messages show up in their DMs and get your message out there to interested parties.
Let’s explore Instagram Broadcast Channels a little more.
It’s a giant muted group chat
If you’re wondering what these channels are, they are a one-sided conversation creators get to have with their audience. This can be a great took for car dealers to showcase new deals, preview promotions, and share information about new events. The message goes out to any followers and lands in their DMs. These channels can be thought of as a large group chat, but only the creator, in this case the car dealer, is talking.
What can you send through these channels?
Instagram Broadcast Channels are a great way to send direct messages to your followers. You can send text messages, share photos, record videos, or send voice messages and be a lot more casual than you would be with your public posts on this social media channel. Here are some of the benefits of using these messages to engage with your audience:
- Automatic Notifications – As soon as you create a broadcast channel, Instagram notifies your followers. You don’t have to promote it; the app does that for you. An invitation is sent to everyone, which helps promote your brand.
- Audience Engagement – This is a great tool for creating polls for product ideas or to build a sense of community. You can tease content and promote your feed. These are excellent ways for car dealers to increase audience engagement with their Instagram followers.
- Feeling of Exclusivity – Although your message is going to all of your followers, each one receives the message in their inbox, which gives them the feeling of exclusivity. It’s like belonging to a secret club.
How can you use Instagram Broadcast Channels for your business?
Before you begin sending out random messages through this tool, you’ll want a strategy to engage users and give them something they can engage with to allow your audience to become part of your business journey. Here are some strategies to get things started:
Create and monetize exclusive content
Some creators are turning Instagram connections with their followers into paid subscriptions. Followers must pay a monthly fee to access your content. This might not be the best choice for car dealers, but it could be good for some content. Some ways to create a subscription-based program are to:
- Tease your upcoming content before it’s released anywhere else
- Drop a private link to your upcoming YouTube video
- Share your insider insights on what’s working well in your industry
Can you create enough value that your audience will pay the subscription fee and continue to pay for it?
Early access to new vehicle launches
Sending out messages to your followers to let them know when you expect to have the latest and greatest new vehicle on the lot is a pretty cool way to use Instagram Broadcast Channels. This means you can let them know about your upcoming vehicle deliveries before they arrive. If you have some hotly anticipated models heading to your dealership, this is a great way to get the word out. Feed the FOMO.
Create polls about customer pain points
Some car shoppers aren’t sure what they should buy or drive. Using this feature, you can create polls to allow your audience to respond with answers to poll questions that help you understand their concerns. The results of the polls can be turned into fresh, new content that answers questions, addresses pain points, and makes your audience feel heard and understood.
Send out company updates
Do you have an upcoming sales event? Let your audience know using Instagram Broadcast Channels. Any promotions, changes to your dealership, or events that might interest your users should be shared using this tool. It can become the right tool for you to get the word out whenever something new and interesting is going on at your dealership.
Instagram Broadcast Channels can be a great way for car dealers to engage directly with their audience on Instagram. It can be the tool that helps create excitement and anticipation around events and products at your dealership.
