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  • Author: Chloe Baker

How Dealers Can Market Leasing vs Financing to Close More Deals

Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…

Top SUVs for Winter Driving in Snowy States

Winter driving can turn your daily commute into a white-knuckle adventure, but the right SUV makes all the difference. Whether you’re tackling mountain passes in Colorado or navigating city streets after a snowstorm, these top-performing SUVs combine the traction, clearance, and technology needed to keep you moving safely through winter’s worst conditions. Four-wheel drive or…

Interactive Content That Converts: Quizzes, AR, and Meme Marketing in 2025

Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025. In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your…

Leasing vs. Buying Toyota Vehicles: What Makes Sense for the 2025 4Runner?

The 2025 Toyota 4Runner has arrived with a bold new design, upgraded performance, and enhanced technology. Starting at $42,220, the latest 4Runner promises to continue its legacy as a tough, capable off-roader while adding a touch of sophistication. If you’re eyeing this rugged SUV, you might be wondering: is it better to lease or buy…

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