The new GMC Sierra 1500 has a lot of positives, including impressive towing ability, many configuration possibilities, and top-notch camera tech. Deciding between it and the nearly identical Chevrolet Silverado mostly comes down to style preferences. Much of what’s offered on the Sierra is the same as the Silverado. However, Sierra stands out in its…
User-Generated Content That Sells: Leveraging Customer Photos and Stories for Car and RV Sales
Word-of-mouth has evolved beyond simple conversations between friends and family: it now lives on social media, where customers actively share their experiences through photos, stories, and reviews. For car and RV dealerships, harnessing user-generated content (UGC) can be a powerful marketing tool. When potential buyers see real people enjoying their new vehicles, whether it’s a…
Massive CDK Cyberattack Cripples 15,000 Car Dealerships Nationwide
Car dealerships around the country turned to an old-school, pen-and-paper selling process in the wake of a massive cyberattack on CDK Global.