The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video…
Effective CTA’s (Calls-to-Action) on Automotive Dealer Sites
Why do some CTA’s work and others don’t? The way you tell users and customers to take action on your website to follow through makes a huge difference.
Personalized Car Shopping Through Augmented and Virtual Reality Programming
Virtual Reality and Augmented Reality bring some interesting advertising and marketing possibilities to the automotive market. Let’s look at a few of them.
Driving Traffic to Dealer Website, Easy SEO Strategies
How can you get more people to check out the cars at your dealership? One of the best ways is to use some proven SEO strategies for car dealers.
Essential Automotive Marketing Stats for Success
Automotive marking has come a long way, but do you know what statistics to measure for success? Here are some of the most important marketing statistics.
Massive CDK Cyberattack Cripples 15,000 Car Dealerships Nationwide
Car dealerships around the country turned to an old-school, pen-and-paper selling process in the wake of a massive cyberattack on CDK Global.