Can you make the most out of social listening tools and make a big impact during the last few months of 2025? Here are some great ways to use these tools.
Social listening has moved way past counting mentions. Brands are now using AI-powered tools to catch sentiment shifts in real time, spot trends before they explode, and adjust their campaigns on the fly. Here’s how the smartest companies are turning social chatter into actionable strategies.
What is social listening?
Understanding what’s going on with your social media posts across multiple channels is social listening. It is a real-time brand monitoring strategy that helps you understand the best places to advertise, allowing for campaign optimization of social data, consumer sentiment tracking, and social media crisis detection. Using the right tools, your brand can have timely social media intelligence, which allows for effective brand growth through various social media channels. In effect, your team is “listening” to what’s happening and how your audience is responding to various social media posts.
Several social listening tools 2025 to choose from
Thankfully, when you want to employ social listening tools in 2025, there are several to choose from. Many of them use sentiment analysis through advanced AI processes and have trend forecasting tools to help you stay ahead of your competition to ensure you have the most updated message and the right approach to your social media campaigns.
Here are a few great tools you can use:
Emplifi
Emplifi is a comprehensive social media management platform with an excellent social listening tool built into it. It focuses on consolidating insights from all social media channels into a single user interface. This makes it much easier for teams to analyze data to make quick decisions. You’ll be notified of sudden changes in online activity and have historical data for comparison to ensure you and your team can make appropriate decisions quickly and easily. The AI-based listening tools can identify topics and associated sentiments based on the dialogue taking place between actual customers on your social media channels.
Hootsuite
One of the most popular social media management tools is Hootsuite. It has one of the most powerful social listening tools built in, giving you the right way to handle your needs in 2025. The social listening is done through Talkwater, which makes Hootsuite more intuitive than ever before. Using the deep analytics, broad data coverage, and AI-driven insights from Talkwater, this could be a powerful tool that makes a huge difference in your social media campaigns. It’s easy to use with a single, centralized dashboard which is intuitive and excellent for managing multiple social networks at once. The power of Talkwater makes this a formidable social listening tool that can provide excellent AI sentiment analytics, enabling your team to stay ahead of the competition.
Sprinklr
Another great choice is Sprinklr, which is a powerful, AI-driven platform that is great for large companies. It can unify the customer’s experience across multiple platforms and channels and is well-known for its advanced social listening capabilities and incredible integration. Using powerful AI tools for crisis detection, sentiment analysis, and workflow automation, Sprinklr can handle the challenges you bring to the table. It also helps streamline the process of monitoring and responding to conversations, which means your team has much less manual work to complete in response to social media posts and comments.
Sprout Social
If you’re looking for one of the most well-rounded social media management tools that also have the social listening tools you need in 2025, Sprout Social is the way to go. It’s well-regarded for its user-friendly interface and impressive reporting features. Comprehensive analytics allow your team to benefit from in-depth analytics, which include audience demographics and influencer identification. The AI-powered features can summarize long messages and analyze trends in words, phrases, and emojis to ensure your team can pick up on the trends and make the most of them.
Meltwater
Meltwater is popular with PR teams thanks to its strong media measurement capabilities that extend far beyond social media. This means you can enjoy reporting based on other media, such as TV and radio, if desired. This comprehensive monitoring allows you to have a tool that provides reporting on all of your advertising activities. There aren’t any data caps with Meltwater, which can also be extremely helpful to some companies. It also provides extensive historical data with up to ten years of online press data and 15 months of social media data available to you.
Which of these social listening tools will you put to work for your company in 2025 to finish the year strong?
