Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025.
In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your content. This means offering advertising that allows users to become more engaged with your company by enjoying what you have to say, instead of simply showing them products and sales.
Let’s look at a few ways to create interactive content that should help your marketing campaigns convert into sales in 2025.
Steps to create a marketing strategy
There are several steps to creating a marketing strategy, regardless of your use of content or the type of strategy created. These are basic steps that help strategies become successful campaigns:
- Conduct market research
- Identify goals
- Define the target audience
- Analyze your market and competitors
- Determine your unique value proposition
- Set your marketing budget
- Develop your content and messaging
- Implement and launch campaigns
- Monitor and measure performance
Gamified quizzes
Quizzes have become a proven marketing tool, but if you want to go to the next level, create interactive content with gamified quizzes. This is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to improve engagement levels and motivate users to specific calls-to-action. You can create leaderboards for the quizzes, offer rewards for top performers, and create challenges that users will enjoy. These gaming elements encourage users to revisit your quizzes to improve their scoring and make it to the top of your leaderboard.
Shoppable AR filters
AR filters allow you to experience using products and services through virtual presentations. This augmented reality has become popular for shopping for various products, which allows users to see how the product will work for them. Instead of only imagining what things will look like and how they will appear when used at their home, users can actually upload information, such as pictures of their living room, and see how things, such as paint colors or various furniture arrangements, will work in their home. These filters allow users to click on items and immediately shop for the products from the advertisement.
AI-enhanced meme campaigns
Using AI is becoming much more commonplace than ever before, and it’s made its way into the marketing world. You can create AI-powered campaigns and offer access to large databases that help create interactive meme campaigns based on user inputs and experiences. Some AI-powered campaigns can be more direct by:
- Predicting customer behavior
- Optimizing ad placement
- Generating dynamic content that’s easy to engage with
Using it to create meme campaigns for your marketing efforts makes for engaging and enjoyable content that users will remember.
Social media strategies
Social media has become one of the most powerful marketing channels and is widely used by billions of online users every day. In addition to the marketing efforts of memes and quizzes, you can use social media by:
- Creating short-form video content for specific platforms such as Instagram Reels and TikTok
- Collaborating with micro-influencers
- Creating engaging stories and live streams
There are tons of great ways to engage with your audience on social media, making it one of the most engaging locations for your interactive content.
Video marketing
Videos are extremely effective for marketing and remain one of the most effective ways to capture and maintain the attention of your audience. Live videos have become more popular than ever, which requires some extra effort, including invitations to your audience with the time and date of the livestream. When you want to boost engagement through the use of video marketing, you should consider:
- Behind-the-scenes footage of your team at work
- Tutorials and how-to videos to educate customers
- Shoppable videos that drive conversions
Sustainability
More consumers than ever prefer brands that take their impact on the environment seriously. This means offering content that shows how your company is embracing sustainability and social responsibility. These efforts can be presented in videos, worked into memes, and even become part of your quizzes. Showing your commitment to sustainability is important to customers who intend to support your organization, and you can show them this commitment with:
- Transparency in your supply chain
- Eco-friendly packaging
- Community involvement initiatives
Personalization is huge
Regardless of your marketing efforts, if your message doesn’t resonate with users, its falling on deaf ears and won’t be useful or engaging. Creating interactive content is exciting and wonderful, but if you don’t tailor the message and efforts to each segment of your audience you won’t find the conversions you’re looking for. Use personalized messages and product recommendations to create the content that reaches your audience.
Consistency matters
Its extremely likely that your audience sees your company and content across several channels, especially various social media platforms. Its not a new process but embracing omnichannel marketing integration in your efforts ensures your brand is recognizable across each platform. This consistency is key to success and presents your company as authentic and reliable in your industry.
How will you make use of interactive content to engage with your customer base and increase your conversions in 2025? Using a few of these strategies could bring the results you’re looking for.
