In a surprise announcement on LinkedIn, CEO Tim Kuniskis revealed that Ram is gearing up to release 25 new products over the next 18 months. The next year and a half is shaping up to be one of the busiest and boldest chapters in Ram’s history. For anyone working closely with a Ram dealer, that’s a game-changing acceleration in product strategy.
While full details remain under wraps until the official kickoff on June 8, the numbers suggest something big. And while the term “new products” might conjure images of a dramatically expanded lineup, this rollout is more likely to consist of strategic variants, refreshed trims, and powertrain updates designed to appeal to a wider range of truck buyers.
A Familiar Platform, More Ways to Customize
The current fifth-generation Ram 1500, launched in 2019 and refreshed last year, will likely serve as the foundation for much of this expansion. Expect new trims, special editions, and possible performance-oriented packages. With growing speculation around the return of the Ram 1500 TRX and the continuation of HEMI-powered options, fans of raw V8 power have plenty of reasons to keep an eye on the calendar.
Also in the mix is the possibility of electrified and hybrid models. The long-anticipated Ram 1500 REV all-electric truck and the innovative series-hybrid Ramcharger are both scheduled for release soon. These models will give Ram dealers across the country the opportunity to offer something that competes directly with Ford’s Lightning and Chevrolet’s Silverado EV.
Smaller Trucks, Bigger Impact?
With Ford’s Maverick finding unexpected success in the compact truck segment, there’s growing speculation that Ram could be cooking up a rival. A compact or midsize truck would fill a key gap in the lineup and potentially attract younger buyers or those seeking more urban-friendly utility vehicles. Though the midsize model is expected closer to 2027, a teaser during this product blitz wouldn’t be a surprise.
2 Million Trucks Built in Sterling Heights
Alongside the product blitz announcement, Ram is celebrating a major production milestone. The Sterling Heights, Michigan, factory has just produced its 2 millionth truck. The honor goes to a 2025 Ram 1500 RHO. This achievement showcases the brand’s dominance in the pickup truck space.
This milestone highlights Ram’s ability to not only build with scale but to sustain demand over time. For Ram dealers, it reinforces confidence in the brand’s reputation for durability, innovation, and American manufacturing power.
What This Means for Buyers and Dealers
For customers, the next 18 months promise more choices than ever before. Whether it’s a hybrid, electric, high-performance, or off-road-focused truck, Ram’s growing catalog will appeal to nearly every kind of buyer.
For every Ram dealer, it’s a chance to turn the showroom into a destination. These upcoming new products will bring in new foot traffic, generate media buzz, and keep sales floors fresh and exciting. As Kuniskis hinted, the push starts June 8, so now’s the time to gear up.