Picture this: a family in Phoenix searches for “certified pre-owned SUV near me” at 9 PM on a Tuesday. Within seconds, they’re browsing a local dealer’s inventory, comparing prices, and scheduling a test drive for Saturday morning. This scenario plays out thousands of times daily across America, and smart dealerships are banking on it. With…
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
Top SUVs for Winter Driving in Snowy States
Winter driving can turn your daily commute into a white-knuckle adventure, but the right SUV makes all the difference. Whether you’re tackling mountain passes in Colorado or navigating city streets after a snowstorm, these top-performing SUVs combine the traction, clearance, and technology needed to keep you moving safely through winter’s worst conditions. Four-wheel drive or…
Interactive Content That Converts: Quizzes, AR, and Meme Marketing in 2025
Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025. In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your…
How Do You Want to Buy Your Next Used Car?
Looking to get into a used car? You might not realize how many options you have. Used cars are one thing, but you also have the option of a certified used car if you want it to come with some added benefits. And if you need quick financing, finding a dealership that offers buy here…
Stand Out Online With Google Vehicle Ads
Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.
Fancy and Functional: The 2026 Hyundai Ioniq 9
Hyundai is adding to its electric lineup with the 2026 Ioniq 9. This SUV does almost anything a family needs and does it with style. So you might want to ask yourself what you’re waiting for when it comes to getting an all-electric vehicle. This three-row SUV can fit a family and drive hundreds of…
AI-Powered CRMs and Chatbots Streamline Car Sales Funnel
Most automotive dealers have embraced the use of chatbots, but the latest upgrade involves using AI-powered CRMs and chatbots to improve customer engagement.
Kia and Hyundai See Strong Growth Globally
The global sales figures for May 2025 have been released, and they show that both Kia and Hyundai are seeing strong growth. Further, it looks like Kia is slowly closing the sales gap between the two brands. Hyundai has long outsold Kia globally, but there are signs that the gap might be shrinking.
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.