Walk into a Mazda showroom and you might do a double-take at the CX-70’s sticker price. Starting at $42,250 for the base 3.3 Turbo Preferred, with the top-tier 3.3 Turbo S Premium shown at $53,240, this midsize SUV delivers a cabin experience that rivals vehicles costing thousands more. What makes this two-row crossover feel so…
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors, automakers are ramping up training programs to help sales teams navigate electrified vehicles. From Kia’s new hybrid Telluride to…
Why Ford Wants You to Brush Snow Off Your Entire EV Before Driving
Ford just released a winter guide for EV owners, and while most of the advice sounds obvious at first, the reasons behind it tell a different story. Take their snow removal tip. Sure, everyone knows to clear the windshield, but Ford says you need to get all of it off the vehicle. Every bit of…
GMC’s Expensive Trucks Are Printing Money for General Motors
General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing six figures. And customers are lining up to buy them.
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
Top SUVs for Winter Driving in Snowy States
Winter driving can turn your daily commute into a white-knuckle adventure, but the right SUV makes all the difference. Whether you’re tackling mountain passes in Colorado or navigating city streets after a snowstorm, these top-performing SUVs combine the traction, clearance, and technology needed to keep you moving safely through winter’s worst conditions. Four-wheel drive or…
Interactive Content That Converts: Quizzes, AR, and Meme Marketing in 2025
Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025. In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your…
How Do You Want to Buy Your Next Used Car?
Looking to get into a used car? You might not realize how many options you have. Used cars are one thing, but you also have the option of a certified used car if you want it to come with some added benefits. And if you need quick financing, finding a dealership that offers buy here…
Fancy and Functional: The 2026 Hyundai Ioniq 9
Hyundai is adding to its electric lineup with the 2026 Ioniq 9. This SUV does almost anything a family needs and does it with style. So you might want to ask yourself what you’re waiting for when it comes to getting an all-electric vehicle. This three-row SUV can fit a family and drive hundreds of…