You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…