Your advertising campaign should give you inventory feed optimization, but which type of Google Ads campaign should you run utilizing AI to its maximum?
California Takes Aim at Sketchy Car Dealers with New CARS Act
Dishonest and misleading car dealership tactics are under fire thanks to the California CARS Act. This could be a huge win for consumers all over the state.
The Car Business Just Got a Lot More Complicated at LA Auto Show 2025
The 2025 LA Auto Show revealed a major shift in the car business. Dealers now need to explain multiple powertrain options to every customer. With hybrids, plug-in hybrids, and fully electric vehicles taking over showroom floors, automakers are ramping up training programs to help sales teams navigate electrified vehicles. From Kia’s new hybrid Telluride to…
Experiential Automotive Marketing: Car Companies Are Building Movie Theaters and Race Simulators to Sell You Vehicles Now
How can you immerse your customers in the experience? Experiential automotive marketing is the key to future success.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
Behind-the-Scenes Content That Car Buyers Actually Care About
Are you creating authentic car dealership content to boost engagement and give your customers a look behind the scenes of your dealership?
Hyper-Local Campaigns: How to Market a Dealership Within 20 Miles
Have you employed hyper-local dealership marketing? If not, it’s time to make sure you’re focused on bringing in customers within 20 miles of your location.
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
Stand Out Online With Google Vehicle Ads
Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.