Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
Behind-the-Scenes Content That Car Buyers Actually Care About
Are you creating authentic car dealership content to boost engagement and give your customers a look behind the scenes of your dealership?
Hyper-Local Campaigns: How to Market a Dealership Within 20 Miles
Have you employed hyper-local dealership marketing? If not, it’s time to make sure you’re focused on bringing in customers within 20 miles of your location.
How Dealers Can Market Leasing vs Financing to Close More Deals
Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
Stand Out Online With Google Vehicle Ads
Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.
AI-Powered CRMs and Chatbots Streamline Car Sales Funnel
Most automotive dealers have embraced the use of chatbots, but the latest upgrade involves using AI-powered CRMs and chatbots to improve customer engagement.
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.
Why Your Dealership Needs Model-Specific Landing Pages to Boost Conversions
Can dealers get away with generic landing pages that don’t focus on specific vehicles? No, they need model-specific landing pages to boost conversions.
Are Instagram Broadcast Channels Worth the Hype for Car Dealers?
Would you like your content to go directly into your audience’s inboxes? With Instagram Broadcast Channels, that’s exactly what will happen.