The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
How to Build an Effective Content Strategy for Your Dealership’s Blog
What should your content strategy for your dealership’s blog contain? Does it make sense to offer the latest news, or are other focuses much better?
Used Car Dealerships Near Me: Tips for Driving Local Traffic to Your Door
Increasing traffic to your dealership is more than just ranking for keywords like “used car dealerships near me.” Here’s a brief primer on what it takes to succeed online and drive traffic to your door.
Influencers on the Road: Collaborating with Travel Bloggers for Car and RV Dealerships
Road trips are part of the romance of America and something many drivers may want to enjoy. Road trip bloggers can help promote car and RV dealerships for you.
Drive Engagement: Social Media Tips for Building a Loyal Community for Car and RV Dealers
Building a loyal community of followers for car and RV dealers on social media means you’re able to drive engagement. Here are a few ways to make that happen.
How Video Marketing is Driving Automotive Sales Online
The way car shoppers look for their next vehicle continues to change. It started with searching the Internet for information about cars before going to the dealership to get a good look at them, but even this is becoming a thing of the past. Now, many car shoppers complete the entire process online, making video…
Effective CTA’s (Calls-to-Action) on Automotive Dealer Sites
Why do some CTA’s work and others don’t? The way you tell users and customers to take action on your website to follow through makes a huge difference.
Maximize TikTok Ad Reach: Niche, Timing, and Hashtags
What makes a good TikTok ad? Should you try to push products at your audience or entertain them? Here are a few of the best tips and tricks to use.