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How Dealers Can Market Leasing vs Financing to Close More Deals

Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…

Interactive Content That Converts: Quizzes, AR, and Meme Marketing in 2025

Does your marketing invite users to interact with it? Interactive content has become one of the greatest trends in marketing for 2025. In order to capture the attention of generations that spend a lot of time online and in front of screens, you’ve got to provide interactive experiences that allow them to engage with your…

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