Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
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Massive CDK Cyberattack Cripples 15,000 Car Dealerships Nationwide
Car dealerships around the country turned to an old-school, pen-and-paper selling process in the wake of a massive cyberattack on CDK Global.