Most truck buyers never think twice about what goes into their fuel tank. Gasoline or diesel, pick one, and move on. But Chevrolet threw a curveball back in 2015 with a factory-backed pickup that burns compressed natural gas, and it deserves a closer look even a decade later. The 2015 Chevy Silverado 2500HD CNG runs…
Ford Is Betting Big on a $30,000 Electric Pickup Built From Scratch
Ford has been losing billions on electric vehicles, but the automaker isn’t backing away from the EV fight. The company is ripping up the playbook and starting over with an entirely new platform and a midsize electric pickup truck that could change how Americans think about affordable EVs. With a targeted starting price of around…
Meme Marketing for Dealer Social Strategies
Scroll through any social feed today, and you’ll find memes sandwiched between vacation photos and food pics. They’re everywhere. And smart dealerships are starting to realize that a well-timed, culturally relevant meme can do what polished commercials sometimes can’t: make people actually stop scrolling. When meme marketing for dealer social strategies is done right, it…