Project Titan is becoming a reality with the launch of the Apple Car, which is poised to hit the market in 2028. This could create a massive market shift.
Apple has been in concept mode with a vehicle for many years, but nothing has come of it until recently. Project Titan is the name given to Apple’s work into the automotive world, creating an entirely new category. This new vehicle should bring innovative design and technology while also being an autonomous vehicle. The Apple Car won’t be a reality until 2028, which seems like a long way off, but its really only a few short years.
What is this new car?
Before we get into what we should expect when this new vehicle hits the market, we should talk about what Apple has been working on. Like Google and other tech companies, Apple saw an opening in this market when electric vehicles became more widely accepted and advanced safety features improved to be more dynamic. These more dynamic safety features are the beginning of a movement toward autonomous driving, which is where many tech companies are going with their new concept vehicles.
As you can easily guess, the new Apple Car is expected to be a futuristic model that should offer mostly autonomous driving capabilities.
How autonomous will this new car be when it arrives?
Apple intends to redefine autonomous driving with a new Level 2+ system that is a change from the goal of full autonomy to a more appropriate goal that means this car will have cutting-edge technology but not quite the self-driving capabilities expected. This new car is ready to reshape our driving experience, and it’s an excellent way for Apple to finally get into the auto market in a new way.
Apple is heavily invested in Project Titan
Apple has more than one thousand experts in car design and engineering to move toward the electric vehicle market. These experts have worked tirelessly to ensure this new car will include a full package of advanced driver-assistance features that should be similar to those found in Tesla vehicles. As you would expect, the tech side of things will be entirely Apple and not shared across various platforms.
The Apple Watch goes bigger
John Giannandrea, Apple’s AI and machine learning chief, was instrumental in creating the Apple Watch, which has become a highly successful part of the Apple product lineup. The Apple Car will be similar, but it will be much bigger and require more computing power. The car should have a high-end processor and the power of four Mac chips to make it one of the most amazing items to ever come out of Apple.
This processor will be made by TSMC, which is the same company that produces the chips used in the iPhone, iPad, and Mac electronics to make some of these items extremely successful in their respective classes. Still, entering the automotive world should and will present a brand-new set of challenges for Apple.
Surpassing the safety standards
The NHTSA is the governing body when it comes to safety standards, but many automakers working toward autonomous vehicles have already surpassed these standards and should continue to do so. The new Apple Car is expected to be a technologically advanced and safe as Tesla and Waymo vehicles. This means incorporating LiDAR sensors, radar sensors, and cameras to ensure advanced driver assistance features can function perfectly.
Apple needs a partner
Apple is looking for the right way to build cars that will carry its technology forward. Apple lacks the automotive manufacturing experience to be immediately successful, but the right partner could bring its vision to life and help create an amazing car with the most advanced package of Apple technology that’s ever been made.
During the development of the Apple Car under Project Titan, there have been many leadership changes and strategy shifts. This project has faced many delays, but the goal of full autonomy is still part of the mix. The scaled-back goals allow Apple to bring a car to the market that can eventually reach Level 5 autonomous driving. By starting with Level 2+, the Apple Car can become a reality sooner as technology eventually catches up and makes full autonomy a possibility.
The five-year delay
Originally, Apple intended to bring us its autonomous vehicle in 2023, but that time has come and gone. Now, the goal is to have the Apple Car on the market in 2028, which shows this company is playing the long game and committed to entering a new industry with this product in a few years. Hopefully, 2028 will bring this new Apple product to the market.
