Does your dealership have the digital tools to help you be successful? Let’s review some of the most important software tools to use.
Car Shoppers Are Buying EVs – The Numbers Tell the Story
We are always looking at trends, trying to determine what consumers want. It happens in every type of market, including car sales. One of the hot topics in recent years is how many car shoppers are buying electric vehicles. Are people buying them, and how much of the market share are EVs? Well, the news…
Used Car Dealer Marketing in 2025: Digital Strategies to Dominate the Market
The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
Maximizing Lead Generation with Landing Pages for Vehicle Promotions
Do your landing pages send potential customers to your dealership website? These pages should maximize lead generation, especially during vehicle promotions.
How to Build an Effective Content Strategy for Your Dealership’s Blog
What should your content strategy for your dealership’s blog contain? Does it make sense to offer the latest news, or are other focuses much better?
Understanding Online Reviews: Why They Matter for Your Dealership’s Reputation
Your dealership’s reputation is important, and it must be protected. This is why you need to understand online reviews and their impact.
Influencers on the Road: Collaborating with Travel Bloggers for Car and RV Dealerships
Road trips are part of the romance of America and something many drivers may want to enjoy. Road trip bloggers can help promote car and RV dealerships for you.
Drive Engagement: Social Media Tips for Building a Loyal Community for Car and RV Dealers
Building a loyal community of followers for car and RV dealers on social media means you’re able to drive engagement. Here are a few ways to make that happen.
Marketing Luxury: Best Practices for Selling Boats and Cars
Marketing luxury is a lot different than marketing mainstream items. When trying to sell luxury cars and boats, there is a lifestyle aspect to the message.
Should You Try Segmented Marketing Based on Driving Habits?
Automotive marketing isn’t about a car salesperson yelling at you. Instead, today’s marketing is segmented, and here are some ways to reach those segments.