You check your local search rankings and everything looks great. Your dealership appears in the map pack, impressions are steady, and your Google Business Profile seems to be doing its job. But your phone isn’t ringing like it used to. Form submissions are flat. Chat requests have slowed to a trickle. If this sounds familiar,…
Why Nearly One in Three Car Buyers Is Upside Down on Their Auto Loan
If you’ve been thinking about trading in your car lately, you might want to sit down first. The latest numbers from Edmunds paint a troubling picture for American drivers, with nearly 30% of new vehicle trade-ins carrying negative equity at the end of 2025. That means the car sitting in your driveway could be worth…
Ford Is Betting Big on a $30,000 Electric Pickup Built From Scratch
Ford has been losing billions on electric vehicles, but the automaker isn’t backing away from the EV fight. The company is ripping up the playbook and starting over with an entirely new platform and a midsize electric pickup truck that could change how Americans think about affordable EVs. With a targeted starting price of around…
Meme Marketing for Dealer Social Strategies
Scroll through any social feed today, and you’ll find memes sandwiched between vacation photos and food pics. They’re everywhere. And smart dealerships are starting to realize that a well-timed, culturally relevant meme can do what polished commercials sometimes can’t: make people actually stop scrolling. When meme marketing for dealer social strategies is done right, it…
Toyota’s Nightshade Camry Proves Hybrid Sedans Can Still Turn Heads
Toyota just showed that a sensible sedan doesn’t have to be boring. The 2026 Camry SE Hybrid Nightshade FWD turns out to be a smart pick if you want your daily driver to look a little meaner without tanking your fuel budget. Car and Driver recently put this blacked-out sedan through its paces, and the…
Why the 2026 Mazda CX-70 Punches Above Its Price Point
Walk into a Mazda showroom and you might do a double-take at the CX-70’s sticker price. Starting at $42,250 for the base 3.3 Turbo Preferred, with the top-tier 3.3 Turbo S Premium shown at $53,240, this midsize SUV delivers a cabin experience that rivals vehicles costing thousands more. What makes this two-row crossover feel so…
2026 Honda Pilot vs Hyundai Palisade Pricing Showdown for Family SUV Shoppers
Here’s where things get interesting. Hyundai added an XRT Pro trim specifically for buyers who want some off-road capability without going full-on truck. This version includes an electronic limited-slip rear differential, one inch of extra ground clearance, all-terrain tires, and terrain modes for mud, sand, and snow. It slots in around $50,000. At the top…
Why Ford Wants You to Brush Snow Off Your Entire EV Before Driving
Ford just released a winter guide for EV owners, and while most of the advice sounds obvious at first, the reasons behind it tell a different story. Take their snow removal tip. Sure, everyone knows to clear the windshield, but Ford says you need to get all of it off the vehicle. Every bit of…
GMC’s Expensive Trucks Are Printing Money for General Motors
General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing six figures. And customers are lining up to buy them.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?