General Motors has figured out something brilliant. While Pay Here Buy Here Dealerships move budget cars in the $5,000 range, GMC went the opposite direction. Way opposite. We’re talking $85,000 Sierra trucks and Yukon SUVs pushing six figures. And customers are lining up to buy them.
Auto Dealer Advertising Automation: Car Dealers Are Letting AI Decide Where Their Ad Money Goes
Many auto dealers are turning to advertising automation by utilizing AI to make advertising decisions. Is this a smart choice, or are there holes in this plan?
Why Car Buyers Find You Online Before They Visit Your Lot
You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
How Brands Actually Use Social Listening Tools in 2025
Can you make the most out of social listening tools and make a big impact during the last few months of 2025? Here are some great ways to use these tools.
Behind-the-Scenes Content That Car Buyers Actually Care About
Are you creating authentic car dealership content to boost engagement and give your customers a look behind the scenes of your dealership?
Hyper-Local Campaigns: How to Market a Dealership Within 20 Miles
Have you employed hyper-local dealership marketing? If not, it’s time to make sure you’re focused on bringing in customers within 20 miles of your location.
How Dealerships Are Leveraging SEO to Win the Pre-Owned SUV Market
Picture this: a family in Phoenix searches for “certified pre-owned SUV near me” at 9 PM on a Tuesday. Within seconds, they’re browsing a local dealer’s inventory, comparing prices, and scheduling a test drive for Saturday morning. This scenario plays out thousands of times daily across America, and smart dealerships are banking on it. With…
Stand Out Online With Google Vehicle Ads
Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.
AI-Powered CRMs and Chatbots Streamline Car Sales Funnel
Most automotive dealers have embraced the use of chatbots, but the latest upgrade involves using AI-powered CRMs and chatbots to improve customer engagement.
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.