You can have the best inventory and the sharpest sales team in town, but if shoppers can’t find you when they search “car dealerships near me,” you’re invisible. Over 95% of car buyers start their research online before they even think about visiting a lot. That means your website and online presence are doing the…
Used Car Dealer Marketing in 2025: Digital Strategies to Dominate the Market
The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
Marketing Luxury: Best Practices for Selling Boats and Cars
Marketing luxury is a lot different than marketing mainstream items. When trying to sell luxury cars and boats, there is a lifestyle aspect to the message.