Last month, I watched two salespeople handle nearly identical customers. The first salesman spent twenty minutes explaining lease terms and finance options while the customer’s eyes glazed over. The second salesperson put two payment worksheets side by side and let the numbers tell the story. Guess which one sold a new car that day? Present…
Stand Out Online With Google Vehicle Ads
Car dealerships must stay competitive, and one way to make that happen is to maximize the impact of Google Vehicle Ads. Here are some great tips to help your dealership.
AI-Powered CRMs and Chatbots Streamline Car Sales Funnel
Most automotive dealers have embraced the use of chatbots, but the latest upgrade involves using AI-powered CRMs and chatbots to improve customer engagement.
Reputation Management 101: Turning Reviews into Revenue
How important is your company’s reputation? More than 95% of consumers read online reviews before shopping for products and services.
Why Your Dealership Needs Model-Specific Landing Pages to Boost Conversions
Can dealers get away with generic landing pages that don’t focus on specific vehicles? No, they need model-specific landing pages to boost conversions.
Are Instagram Broadcast Channels Worth the Hype for Car Dealers?
Would you like your content to go directly into your audience’s inboxes? With Instagram Broadcast Channels, that’s exactly what will happen.
How to Optimize Your Dealership’s Digital Retailing Tools for Maximum Conversions
Does your dealership have the digital tools to help you be successful? Let’s review some of the most important software tools to use.
Used Car Dealer Marketing in 2025: Digital Strategies to Dominate the Market
The used car industry is moving at a rapid pace, and digital marketing is the driving force behind dealership success. Gone are the days of relying solely on newspaper ads and radio spots. Today, the most effective dealerships are leveraging advanced online strategies to attract and retain customers. For those working in the world of…
Maximizing Lead Generation with Landing Pages for Vehicle Promotions
Do your landing pages send potential customers to your dealership website? These pages should maximize lead generation, especially during vehicle promotions.
How to Build an Effective Content Strategy for Your Dealership’s Blog
What should your content strategy for your dealership’s blog contain? Does it make sense to offer the latest news, or are other focuses much better?